Time to Promote the Show!
I am lucky to live in a place that is home to many fine musical groups. There are more than a few venues that attract entertainers in the musical sphere. It is no slim pickings. This means you don’t have to be a fan from afar at all times or emotionally distant in my world. You can get down and dirty by being physically present and in the zone. You can also get to know your favorites at close range by helping to promote their concerts. It just takes a little time and a heavy duty staple gun to do the job.
Every group needs signs and flyers posted in the neighborhood. While you can often place small them in windows of local stores, it is wise to be more public and use telephone poles and walls in walking areas of the city. More people will glance at them this way, thereby creating a readymade audience. These posters have to be eye catching, of course, and clearly designed for a quick read. They should be colorful and feature a photo of the group. Not too amateur, but not too slick.
Publicity is everything and it doesn’t always have to be done online exclusively. You can use Twitter, Instagram, YouTube, and Facebook, of course, to send out the news, but you can also do it the old fashioned way. Bills and posters supplement emails and text messaging every time. They work wonders to create anticipation of a future event. You can’t help but notice them.
You might think that the most popular groups have their own “people” to do the PR. Sure they do, but they can use additional help. They won’t ask so be proactive and approach them upfront. They need part-time volunteers right before concert time and they often find themselves short-handed as the event draws near. It is a lot better than being a groupie with the low status that entails. By stapling signs in strategic places, you are helping your band survive.
If selected for this fun job, try to be creative. There are sites that are often forgotten. We all know about the supermarket bulletin board and the city block. How about less well-trodden places like community centers, town halls, shopping malls, and public garages. Anywhere people go is fair game. If it is a major concert and there are several volunteers, you can be the leader of the pack! You will meet new people with similar interests and maximize your social skills.
Just don’t forget to get the right staple gun. It has to be the kind that affixes things to surfaces, not just collates bunches of paper for a report. It has to be quick and easy so you can move right along. Above all, you want to avoid jams. Loading refills should be a breeze and also not a frequent job. In other words, get a professional tool that you will want to keep around a long time. They run about thirty dollars so you are not going to break the bank. Just eschew the cheaper models as they don’t have the staying power long term.